This is critical to drive customer lifetime value and reduce churn. Leverage Tealium Predict ML capabilities to anticipate and delight customer needs in interaction channels supported by Amazon Pinpoint and outside it (paid media, chat, web and mobile personalization). This is critical to prevent broken/ inconsistent user experiences leading to churn, lower NPS, and marketing budget waste. This will ensure consistent, personalized experiences across all touchpoints supported by Amazon Pinpoint and outside it (paid media, CRM, contact center, POS … etc).
This is critical to regulatory compliance.Ĭustomer insights are accessible/ activated via Tealium in real-time, based on a single version of the truth. Ensure proper formatting and completeness of customer data at the point of collection and before it reaches Amazon Pinpoint. Governance, privacy & security complianceĬontrol the flow of customer data-based user consent/ permissions in a secure way. Tealium will help understand at what journey stage a customer is, and how they respond to marketing offers/ communication.Ģ.
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The data collected/ ingested by Tealium can be augmented/ enriched to unlock net new insights.ĭigital and non-digital customer insights (clickstream data, CRM updates, contact center interactions, offline data, ML scores, and next best offers, etc.) can be onboarded and leveraged as signals to trigger campaigns/ journeys in Amazon Pinpoint in real-time and turnkey fashion. Tealium offers flexible (real-time and batch) data collection capabilities across platforms and devices and unifies siloed customer data sets with patented Identity Resolution capability to build a customer 360 understanding/ view. Collect, Unify, and augment customer data 4 Ways Tealium helps optimize Amazon Pinpoint deploymentsġ. Tealium helps with the process of learning/ anticipating customers shifting needs and how they respond to marketing offers and sync those learnings back to a Customer Engagement Platform (CEP) such as Amazon Pinpoint in real-time to ensure ongoing and timely relevance. That’s where a data-driven CDP like Tealium steps in to help fill the gaps!įor many Tealium customers, Tealium AudienceStream CDP is a critical component for managing an increasing volume of customer data resulting from the proliferation of digital channels and devices paired with increasing customer expectations to be understood and addressed in a personalized fashion throughout the entire customer journey. For successful execution of campaigns and user journeys that drive engagement and business results, communication must be personalized and timely based on rich customer insights. Amazon Pinpoint drives customer interactions across email, SMS, push, and voice communications.
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The new Amazon Pinpoint + Tealium integration will allow both Tealium and Amazon Pinpoint to operate to their full potential as the integration is designed to allow business agility and connectivity at scale. Leveraging Tealium to Maximize Amazon Pinpoint Performance Now, with more customer insight at their fingertips, marketers can put it to work in maximizing campaign performance and driving superior customer experience via Amazon Pinpoint.
Amazon Pinpoint is easy to set up, easy to use and is flexible for all marketing communication scenarios. This new integration will allow joint customers to leverage Tealium AudienceStream CDP and EventStream API Hub to fuel campaigns and user journeys built in the Amazon Pinpoint Customer Engagement Platform (CEP) with rich, unified, first-party customer data sets in real-time.Īmazon Pinpoint is a multi-channel marketing service on AWS, built to help marketers drive both outbound and inbound marketing campaigns across multiple channels like email, SMS, push notifications, and even voice. Tealium’s latest integration with AWS - Amazon Pinpoint - is an exciting milestone in the partnership between our two companies.
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